I buy Twix extra chocolate bars because they are only 10p more expensive than a regular Twix. I finish it in one go and feel guilty for the rest of the day. Bargain food is able to persuade people to buy by offering ‘more for your money’. This has brought a lot of problems to society: over nutrition, eating disorders, obesity, illness, guilt, wasting food, wasting resources,
over production, etc.
Can design convince people to buy food that offers ‘LESS’?
*Winner, Pyramid awards, Deutsche Bank 2007
*Finalist, Design for our Future Selves Awards 2007, Helen Hamlyn Centre
Photo Credits: Seng Jakoon
Copyright © Tithi Kutchamutch 2019