MY SWEETS
(2007)
*Winner, Pyramid awards, Deutsche Bank 2007
*Finalist, Design for our Future Selves Awards 2007, Helen Hamlyn Centre
I buy Twix extra chocolate bars because they are only 10p more expensive than a regular one. I finish it in one go and feel guilty for the rest of the day.
Bargain food is able to persuade people to buy by offering 'more for your money'. This has brought a lot of problems to society: overnutrition, eating disorders, obesity, illness, guilt, wasted food, wasted resources, overproduction, etc. Can design convince people to buy food that offers 'less'?
Photo Credits: Seng Jakoon
